See Heshan Invisible Champion ⑤ | Focus on Green Ecological School Uniform This enterprise has become the leader of Hunan

In the first season, we will take you into the "invisible champion" of Heshan enterprises to see how Heshan Manufacturing can deeply cultivate the market segments and make efforts to "specialize and innovate"--

Hunan Xurong Garment Co., Ltd.

Red Net Time Reporter Liu Huiting Heshan District Rong Media Center Reporter Li Chenggang Correspondent Li Wei Liu Ding Yiyang Report

From standard, cheongsam, suspenders, sportswear to custom design... In our country, school uniforms along with the pace of history all the way forward changes.

School uniform seems to be a simple piece of clothing, but it is closely related to the health and safety of students. In Yiyang City, Hunan Province, there is a garment company focusing on this. The ecological green school uniform, which integrates the research and development, design, production and sales of school uniforms, has been doing it for 20 years and has become the leader of the school uniform industry in Hunan. "Product Green Design Demonstration Enterprise" is also "National Textile Industry Advanced Collective".

This enterprise is Xu Rong clothing. On May 27, at the first National School Uniform Exhibition in 2023, Xurong also won the honorary title of "five-star school uniform production base". Only 12 enterprises in the country received this title, and Xurong is also the only one in Hunan Province.

Won the "National Textile Industry Advanced Collective"

Transition for track

Hunan Xurong Garment Co., Ltd. was founded by Xie Rong in 1997. Xie Rong worked as an educated youth in the countryside and a female worker in a underwear factory. She was proficient in business and management, which laid a solid foundation for her to start a business.

In the early days, Xu Rong's clothing business was not to start with school uniforms, but to follow the trend and do export trade. On March 20, 1997, Xu Rong opened and received the first order for 13000 women's tights exported to Britain and France. Within 30 days, Xurong quality and quantity, on schedule delivery. Good reputation, Xu Rong in the fierce market competition in the foothold.

With the development, Xurong's product quality and efficiency are rising steadily. Xie Rong has gradually turned his vision back to China, leading the company to actively adjust the marketing strategy and increase the development of the domestic market.

School uniforms are vividly called the "second skin" of primary and secondary school students ". After the improvement of material living standards, uniform dress to school is common on campus. For individuals, school uniforms are the carrier of campus culture, carrying everyone's beautiful memories of youth; for schools, school uniforms have symbols of educational function, and have educational bearing significance that other clothing does not have.

A busy scene in the workshop

In 2003, Xu Rong garment transformation to expand the production of school uniforms. As a professional clothing manufacturer, Xurong Garment focuses on the positioning of "cultural school uniforms", integrates the research and development, design, production and marketing services of school uniforms, and begins to go to the new track.

But school uniforms seemingly simple, in fact, is a highly integrated product, the quality and style have unique requirements. Among them, the quality is particularly critical, the relationship between the healthy growth of students. Similarly, product quality is also the life of Xurong clothing.

Considering that primary and secondary school students are in the growth stage, physical development changes faster. Xu Rong clothing first began to make sports uniforms. Sportswear has good air permeability, strong moisture absorption and perspiration ability, and good wearing experience, which can meet the needs of students in many aspects.

"Make products with conscience, make enterprises with love, make good school uniforms in China, and make children fall in love with school uniforms." This is the beginning of the transformation that Xie Rong often shares with the outside world. Increase investment, update equipment, improve the process... Xurong garment efforts to improve product quality, reduce production costs, to win with high quality, to ensure the continuous development of the business.

Soon, Xurong Garment received orders for primary and secondary school uniforms from many places in Hunan, covering Changsha, Chenzhou, Shaoyang, Yueyang, Yiyang and other places.

Modern production workshop

Innovation wins the market

Orders are increasing year by year, and the output value of enterprises is increasing year by year. But Xu Rong clothing is not satisfied with the production and processing of sports uniforms. "Concentrate our efforts, rejuvenate Hunan for a win-win situation, learn from each other, and work together to create a'school uniform Hunan army' with market competitiveness '." This is the goal vision of Xu Rong clothing.

With the development of education, school uniform design has gradually received attention, which makes school uniforms no longer a simple sportswear, but a carrier of campus culture, and has become the inheritance and embodiment of traditional civilization and school spirit. "Let the uniforms reflect the unique quality requirements, uniforms reflect the responsibility." This has become the new goal of Xu Rong clothing.

Xurong set out to establish industry-university-research cooperation with Hunan Vocational College of Arts and Crafts and Hunan Institute of Engineering, covering textile engineering, clothing design research, design art and other majors.

In 2015, Xurong Garment and Hunan Vocational College of Arts and Crafts jointly sponsored the first "Xurong Cup" Most Beautiful School Uniform Design Competition, with the theme of fashionable, safe, environmentally friendly and healthy student uniforms, discovering and cultivating excellent designers. The most beautiful school uniform design competition has been held for three consecutive times, and a large number of talent reserves have greatly improved the design innovation ability of Xurong garment.

Storage and packaging line

When receiving the order for the school uniform of Hunan No.1 Normal University, Xurong's innovative design of clothing-the introduction of the "inheritance" series of student clothing, adopted a light Chinese style in style design, and incorporated Chinese cultural elements such as lapel, pure manual clasp and loop in the traditional Dong brocade clothing and other ethnic minority clothing, with a very oriental charm.

A large area of gray and blue collocation, and the school gray main tone of the building complement each other, but also a metaphor for "seeking truth from facts, modest and prudent" school spirit of the school motto. The red color in the series of school uniforms strengthens the students to inherit the history and culture of the school, and strengthens the students' sense of identity with the campus culture.

This innovative design was awarded by the Ministry of Industry and Information Technology and the China Textile Association as an intangible cultural heritage innovative product among the "Ten Major Innovative Textile Products", and won the gold medal product of the 72nd China Educational Equipment Exhibition. Xurong Garment is also the only one in Hunan Province that won the gold medal. Enterprise. The results of the project "R & D and industrialization of school uniforms based on the inheritance and innovation of Dong brocade and other intangible cultural heritage" also won the 2019 China Garment Industry Science and Technology Progress Excellence Award.

The clothing research and development center and school uniform design center established by Xurong Garment Institute are recognized as the research and development center of Chinese clothing (Zhongnan) by China Garment Association, and the school uniform design center is recognized as the industrial design center of Hunan student clothing enterprise and the enterprise technology center of Hunan Province by Hunan Provincial Department of Industry and Information Technology.

Clothing exhibition sample area

Tackling green chain

Originality to keep the original heart, brand casting loyalty, innovation to win development. Deep cultivation of the field of school uniforms for many years, Xurong clothing school uniform brand characteristics gradually integrated into the mainstream of the market.

However, Xu Rong's clothing needs not only the mainstream, but also the formation of an ecological green supply chain of raw materials, promoting the green ecological development of the school uniform industry chain, and making high-quality school uniforms play a more important role in aesthetic education in the growth of students.

Over the years, Xurong Garment has participated in the formulation of the "Green Design Product Evaluation Technical Specification School Uniform" group standards, the "Primary and Secondary School Uniform Production Technical Specification" group standards, etc., from the school uniform environment, resources, energy and economic attributes of the four ecological green Starting with the evaluation indicators, the basic requirements, evaluation indicators and evaluation methods of ecological green school uniforms are clarified.

Driven by modern production equipment, technology and strong research and development capabilities, Xurong has also built modern, intelligent and automated production workshops, added and transformed advanced equipment such as intelligent cutting beds, intelligent hanging production lines, and new high-speed sewing machines. Intelligent transformation improves the adaptability of system functions and enterprise business process reengineering.

Through the quality reduction, Xu Rong clothing to create a "happy factory", and continue to promote the intelligent manufacturing of school uniforms.

Won the "National Star Standard Uniform Production Base"

Years of clothing operation have enabled Xurong to have perfect technology and the latest equipment. The fixed assets have grown from 50000 yuan at the beginning of its establishment to 67 million yuan in 2022. The annual production capacity has grown from 60000 pieces to 4.4 million pieces. The company has grown from 8 employees to 280 employees, from 12 sets of equipment to more than 500 sets, and 43 valid patents, among them, there are 4 invention patents, 28 design patents, 11 utility model patents and 1 software copyright.

During this period, China's school uniform industry has also experienced from low quality to the strictest standards, from traditional industries to scientific and technological manufacturing, from chaotic brand order to standardization and brand development, from uniform dress to the embodiment of school culture, and has never been favored to become a popular track.

For Xu Rong clothing, riding on the east wind of the gradual fever of the track, we should seize the opportunity to break through everyone's cognition of traditional school uniforms, shape the image of school uniforms in line with the spirit of the times, and continue the construction of Chinese campus culture.

Today, Xurong Garment has become the standard-setter of the campus clothing industry in Hunan Province. It continues to move forward on the road of building the most beautiful school uniform enterprise in China, and the development of the school uniform industry is stable and far-reaching.

Source: Moment News

Author: Liu Huiting, Li Chenggang, Li Wei, Liu Ding

Editor: Yue Jingran